10 Local SEO Tips for Small Business Websites.
What is Local SEO?
Local SEO is the practice of optimizing your business’s online presence to increase visibility in local search engine results with local users and potential customers in your geographical area.
Many businesses that have a physical location or serve a geographic area can use local SEO optimization techniques to reach more customers in their local area. Like hotels, restaurants, bike and car repair shops, medical stores, etc.
Why is local SEO important for small businesses?
At least 46% of users search for nearby local businesses in the Google search engine. You should optimize your Google Business Profile (GBP), Bing, and Apple Maps listing for your business in front of local customers who are ready to convert.
Local SEO also helps drive customers’ attention in favor of your business. From this, people have more information about your business before they visit your location, and the more trustworthy you are in their eyes.
Following the local SEO tips for small businesses, you can improve your business visibility and ranking in local search engine result pages. Below the points are that you need to know.
What benefits of local SEO for small businesses?
If your business serves a particular area, you should always focus on local SEO allows you to better connect with local customers in your neighborhood, town, or city. That is important because 81% of customers now turn to Google to evaluate local businesses.
Benefits of Local SEO:
Connect with local area customers quickly
Through local SEO you can connect with your targeted customers quickly by which you can see an increase in your web traffic which can boost more leads & sales for your business.
Enhanced Trust and Authority
Online reviews are a very important factor for local SEO success and a key local search ranking factor. Customers trust a business only after seeing online reviews, The more reviews you get as part of your online reputation management strategy which you can earn trust and authority for your business.
Increase Relevant Traffic:
Local SEO can also help increase your relevant web traffic. When your website appears in the top 3-pack search results for local searches on Google. It can help you attract more potential customers to your website.
High Positions for Local Queries
If you have a business in the local area gives you an advantage over nationwide ones. This is because when Google knows that a user used a query to find local businesses, it does its best to provide the most relevant and nearby local results.
10 local SEO tips for small business websites to improve your visibility
1. Fix Your Website Technical and On-Page SEO Issues
Many technical and on-page issues on the website could negatively affect your rankings and visibility in the SERPs.
These issues include the following:
2. Create Google Business Profile for business
A Google Business Profile (GBP) is essential for your business if you have a local business serving customers in your neighborhood, town, or city.
Creating a Business Profile for your business on Google is free of cost that influence how your business appears on Google search and maps for customers.
GBP is a profile you can create for your business on Google to help local customers find and learn about your business.
3. Focus On Getting 5-Star Reviews
Google reviews are a crucial part of the Google Business Profile which can increase the online presence. Good Google reviews can increase your chances of customers buying your service or product.
4. Optimize your website pages
Your website page content should very clearly state who you are, where your business is located, and what you do. Your web page’s meta title, meta description, and header tags should always clearly state this information. You should make it easy for Google to understand these elements of your business.
5. Create Local Business Listings & Citations
Creating local business listings and citations is a great way to optimize your website for local SEO. This is the best way to get your business listed on multiple websites, which can help get more online visibility and traffic to your website.
6. Add Schema Markup on the Website
Schema Markup (often called schema or structured data) helps provide search engines with the information to understand your content and provide the best results possible to searchers.
7. Getting links from websites in your local area
Getting links from the website in your local area is acquiring backlinks from relevant local businesses whose purpose is to boost visibility in front of local customers who are ready to convert.
8. Do Local Keyword Research
If you target local customers for your business, your keywords must be relevant to your customers.
Google have own keyword planner tool by which you can find location-based keywords to target nearby customers. With this tool, you can create a list of locally relevant keywords to target.
After which you can add these keywords to your website meta title tag, meta description tag, web content, and the URLs.
9. Create Location Specific Pages
If your business serves multiple locations, you can create location-based pages for your website.
These pages need to provide the following terms:
10. Optimize Your Website for Mobile
The average mobile users spend five hours a day on their phone. In this digital age, it becomes necessary for you to convert your normal website into a mobile-friendly website.
Below the points are some tips to achieve this:
Local SEO : Small Businesses Website to Drive Ongoing Success
SEO is a process that changes quite rapidly. You never know when Google new update SERPs for local searches. You can keep optimizing your website’s title, meta description, and header tags. By implementing these 10 tips for your business, you can achieve long-term success for your small business with local SEO.
Content Magic
Content Magic Team of Digital Marketing experts, including SEO, social media marketers, and paid ads professionals.